When it launched its EcoBoost F-150 turbocharged V-6-powered pickup with more horsepower than most V-8s, Ford relied on spectacle marketing such as endurance off-road and hill-climb races. Using a similar approach, the automaker is showing off capabilities of an all-electric F-150, years before it plans to market one.

The company invited a group of F-150 owners to a railyard, where it used the prototype to pull 1.25 million lb of freight cars about 1,000ft, reaching about 5mph. An all-electric F-150 will likely face the same skepticism about its ability to pull heavy loads that the EcoBoost model faced, so Ford officials are using these events to highlight the power of electric early.

The railyard test isn’t a real-world test of the truck’s power. Steel wheels have a tiny fraction of the rolling resistance of rubber tires, making it easier to move heavy loads. But Ford officials say it shows the direction designers are taking. The automaker plans to launch a hybrid F-150 in 2020 with an all-electric model to come sometime later.

Ford Motor Co.

Low-dropout regulator

S-19213/4 series low-dropout (LDO) regulators support growing numbers of electronic control units (ECUs) in traditional, hybrid, and electric vehicles (EVs).

S-19213/4 series regulators feature a 36V (45V rating) input, 1.8V to 30V output, 5.0µA self-current consumption, 125oC operation, and 500mA (S-19213)/1,000mA (S-19214) output current. The ultra-low self-current consumption reduces standby current, while high-power dissipation during operation supplies high-output current.

The S-19213/4 series complies with the AEC-Q100 automotive IC quality standard and the production part approval process (PPAP).