Ford ended Ranger production more than a decade ago, fearing the small pickup could hurt sales of the bigger F-150. The relaunch of the Ranger shows there’s room for both.
F-150: Sales fell less than 1% for the country’s most popular pickup, despite new product launches
Ranger: Launched in January, Q2 Ranger sales doubled Q1 numbers. Between the Ranger and F-150, Ford pickup sales are up 6% in a highly competitive market
Commercial trucks: Ford brought F-650 and F-750 medium-duty truck production in-house several years ago, and sales have risen dramatically. After an 18% rise in Q1, sales jumped 83% in Q2. For the first half of 2019, sales were up 52%
Total Ford truck sales: 603,141, up 6